Record the conversation
A tour on a phone, a call recording, or a Zoom or Meet recording. Upload it on the customer's page in Fortavo.
Sadie by Fortavo · AI sales coach
Every sales call, coached. Not once a quarter.
Your team records a tour, a phone call or a video call. Usually within the hour, Sadie sends friendly coaching: two things they did well, then two or three things to try, each tied to the exact moment in the call, with a line to say next time.
Your best closer's habits, taught to the whole team. We built Sadie for our own sales team first.
After every call
Coaching your team will actually read.
- Two wins first, so the good habits stick
- Two or three things to try, each tied to the minute it happened
- “Try saying:” a line they can use word for word next time
- A scorecard out of 100, private to the rep and their managers
SadieCoaching · Phone call with Dana · 18 min
82Two wins
- You found the real problem. At 4:12 you asked “What happens if the team is still in a garage in March?” and she told you about losing a hire.
- You named the price straight away instead of hedging. That built trust.
Try next time
- Lock the next step. The call ended on “I’ll think about it.” Try saying: “Can we pick a time Thursday to walk through it with your partner?”
- Handle the worry. At 12:40 she mentioned parking. Try saying: “Parking’s a fair worry. What would it need to look like for you?”
How it works
Record it. Upload it. Get coached.
No new app for your team to learn. Sadie fits around the calls they already make.
Sadie listens
She writes up the whole call, then checks it against Sadie's Method and your own rulebook: your prices, your offers, and what reps should never say.
Coaching lands where your team is
By email, or in Slack if that's where your team works. The transcript and scorecard stay on the customer's record.
Straightforward pricing
Priced by team size. Our team does the setup.
One monthly price for the whole team. Coached calls are shared, so whoever's selling most can use them.
$99/ month
1 rep. Plus a one-time $299 setup, done by our team.
- 30 coached calls a month
- Scorecard on every call
- 60 practice minutes a month, when the practice line opens
- Extra calls $3 each, capped at the next plan up
$249/ month
Up to 3 reps. Plus a one-time $299 setup, done by our team.
- 90 coached calls a month, shared by the team
- Scorecard on every call
- 180 practice minutes a month, when the practice line opens
- Extra calls $3 each, capped at the next plan up
$449/ month
Up to 6 reps. Plus a one-time $449 setup, done by our team.
- 180 coached calls a month, shared by the team
- Scorecard on every call
- 360 practice minutes a month, when the practice line opens
- Extra calls $3 each, capped at the next plan up
$649/ month
Up to 10 reps. Plus a one-time $649 setup, done by our team.
- 300 coached calls a month, shared by the team
- Scorecard on every call
- 600 practice minutes a month, when the practice line opens
- Extra calls $3 each, capped at the next plan up
- Setup is one month's price ($299 minimum): a 30-minute kickoff, we build Sadie's rulebook from your price sheet and sales docs, and we coach your first real call ourselves
- 3-month minimum, then month to month, like Fortavo Training
- A coached call is a recording up to 60 minutes. Longer ones count as two
- Over your calls? $3 each, and never more in a month than the next plan up
- More than 10 people selling? Talk to us
Sadie's Method
Eight moves she listens for on every call.
Borrowed from the best sales teaching there is, written in plain English. Your rulebook sits on top, so she coaches to how you sell.
Set the plan
Agrees what the call is for and how it ends.
Find the real problem
What isn't working, what it costs them, what happens if nothing changes.
Name what they feel
“It sounds like…”, their words back, a pause after a hard question.
Make it a no-brainer
The offer tied to what they said they want.
Handle the worry
Acknowledge it, ask what's behind it, answer it, check it's settled.
Teach something new
One useful thing the buyer didn't know.
Ask for the business
A clear, confident ask.
Lock the next step
A dated next step, with whoever else decides.
For owners and managers
See who's improving without sitting in on calls.
A scorecard out of 100
Each of Sadie's moves marked hit, partly or missed, with her note on why.
Scores by rep and by move
See each rep's trend and which moves the whole team keeps missing, so your next sales meeting has a topic.
Coaching that never shames
Warm and specific, backed by real quotes. Reps see their own scores, you see everyone's, and scores are never posted to the team.
Every word kept
The full transcript stays on the customer's page, so anyone picking up the deal knows exactly what was said.
Ready to coach every call? Pick your team size and we'll set Sadie up.
Who it's for
Small teams where every conversation counts.
One to ten people selling, in businesses where a tour or a call decides the deal.
Tours and walkthroughs
Built on how we sell our own coworking space: discovery, the right options at the right price, and a booked next step.
Discovery calls
Agencies, IT and managed services, accountants and consultants: find the real problem, fit one or two options, and lock the next step.
Coming soon
Practice before the real thing.
The practice line
Call Sadie and she plays a realistic buyer for your business, with your prices and the worries your customers raise. Then she coaches the practice call the same way.
Try Sadie in 5 minutes
Call, pitch her for five minutes, and she'll coach you on the spot.
A few fair questions
Before you sign up.
Do people have to know the call is recorded?
Yes. Your team says so at the start, on the recording. For now Sadie works with businesses in states where one person's consent is enough to record a call. We'll add the others once our legal review of the wording is done.
Is Sadie a person?
No. Sadie is an AI coach. Our team sets her up around your business, builds her rulebook with you, and keeps tuning it.
Will it make my team feel watched?
Her coaching is kind and specific, always starts with what went well, and never compares people. Reps see their own scores, owners and managers see everyone's, and scores are never posted to the team.
What does setup include?
A 30-minute kickoff call. Then we build Sadie's rulebook from your price sheet and sales docs, and coach your first real call ourselves before handing over. Sadie starts on the playbook for your type of business while we finish the custom part, within 5 business days.
Where does the coaching go?
By email to whoever uploaded the call, or into a Slack channel if your team works there. The transcript and scorecard are also saved on the customer's page.
Do I need other Fortavo products?
No. Sadie works on her own. Already on Fortavo? Add her at the same prices. Want calls answered too? Meet Colin, our AI receptionist.
Is there a contract?
There's a 3-month minimum while we set Sadie up and your team gets into the habit. After that it's month to month.
Is there a free trial?
No free trial: setup is done for you, so there's real work in every start. A five-minute try-it line is coming soon. Until then, book a call and we'll show you real coaching.
Coach every call
See what Sadie would say about your calls.
A 20-minute call with our team, or call us at (281) 845-6420.